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McDonald's Can Be Found in Most Corners of the World

Question 102

Multiple Choice

McDonald's can be found in most corners of the world.Which statement best describes McDonald's philosophy towards their franchises in different countries?


A) They all should offer the same menu, because most customers who visit them want to experience American food.
B) They are likely to cost much more to operate than domestic franchises.
C) They should avoid locating in large cities, since competition is less intense in smaller cities and towns.
D) They should develop menus that reflect local cultures.

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