McDonald's is recognized as a universal brand having worldwide appeal. Which statement best describes how their franchises operate in different countries?
A) They differ in terms of menu, but otherwise look and operate almost exactly like American franchises.
B) They are classic examples of strategic alliances.
C) They take local cultural differences into account in terms of their menu and other aspects of their operations.
D) They operate in much the same manner as franchises in the United States.

Question

Quizplus · Accepted Answer

McDonald's franchises operate differently in different countries, taking local cultural differences into account in terms of their menu and other aspects of their operations. For example, in India, McDonald's restaurants do not serve beef or pork to accommodate the local cultural and religious dietary preferences. Similarly, McDonald's menus in other countries may include items that are popular within that country's cuisine.

McDonald's Is Recognized as a Universal Brand Having Worldwide Appeal