A marketing research project is warranted when ________.
A) the required information is already in the organization
B) the decision which the research addresses has already been made
C) the research will be used for gaining political ends
D) time or money are not available in adequate amounts
E) the cost of the research is less than its eventual benefits

Question

Quizplus · Accepted Answer

A marketing research project is justified when the benefits of the research outweigh the costs, ensuring that the investment in research is worthwhile.

A Marketing Research Project Is Warranted When ________