Exploratory research should NOT be used for which of the following situations that Adidas may face ________.
A) to understand purchase and consumption behavior of heavy users of athletic shoes
B) to understand the positive impact of celebrity endorsements on its image
C) to investigate the reasons why Adidas has a lower market share as compared to Nike in the United States
D) to develop a profile of the target market in order to make advertising placement decisions
E) to develop hypotheses - Are heavy users of athletic shoes more brand conscious than light users?

Question

Quizplus · Accepted Answer

Exploratory research is not suitable for making advertising placement decisions, as it is more focused on gaining insights and understanding rather than making specific strategic decisions.

Exploratory Research Should NOT Be Used for Which of the Following