________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.
A) Data mining
B) Mass marketing
C) Parallel marketing
D) Traditional marketing
E) Competitive intelligence

Question

Quizplus · Accepted Answer

This is the definition of data mining, which uses technology to discover patterns and insights in vast amounts of data. Mass marketing refers to targeting large groups of consumers with the same message, while parallel marketing is not a commonly used term. Traditional marketing involves using more traditional methods such as print or TV advertising. Competitive intelligence refers to gathering information about competitors to inform business decisions.

________ Is Marketing That Involves Using Powerful Computers with Advanced