Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?
A) syndicated services
B) primary services
C) secondary services
D) modular services
E) online services

Question

Quizplus · Accepted Answer

Syndicated services refer to information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service. These services are typically offered on a regular basis and cover a wide range of topics, such as market trends, consumer behavior, and industry performance. They are used by companies to gain insights into their markets, competitors, and customers, and inform their marketing decisions. Examples of syndicated services include reports, databases, and newsletters.

Which of the Following Describes Information Services Offered by Marketing