A major strength of scanner data is its representativeness gained by including all retail categories,such as food warehouses and mass merchandisers.

Question

Quizplus · Accepted Answer

Scanner data may not include all retail categories, as it often focuses on specific types of stores like supermarkets and drugstores, potentially missing out on other categories like food warehouses and mass merchandisers.

A Major Strength of Scanner Data Is Its Representativeness Gained