Scanner panels with cable TV are used primarily for all of the following purposes EXCEPT:
A) promotional mix analyses.
B) copy testing.
C) new product testing.
D) positioning.
E) distribution channel selection.

Question

Quizplus · Accepted Answer

Scanner panels with cable TV are not used for distribution channel selection. They are commonly used for promotional mix analyses, copy testing, new product testing, and positioning.

Scanner Panels with Cable TV Are Used Primarily for All