Which of the following is NOT a classification of the projective techniques used in marketing research?
A) association technique
B) evaluation technique
C) construction technique
D) expressive technique
E) completion technique

Question

Quizplus · Accepted Answer

The four main classifications of projective techniques in marketing research are association techniques, construction techniques, expressive techniques, and completion techniques. There is no such classification as evaluation technique in projective techniques.

Which of the Following Is NOT a Classification of the Projective