An analysis of social media content can provide guidance on the type of scaling techniques,comparative or noncomparative,to use.

Question

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Social media content can reveal the preferences, attitudes, and behavior of consumers, which can help in choosing the appropriate scaling technique. For instance, if the content shows that consumers frequently compare products or services, a comparative scaling technique can be more suitable. On the other hand, if consumers do not have prior experience or knowledge, a noncomparative scaling technique may be more appropriate.

An Analysis of Social Media Content Can Provide Guidance on the Type