When using a semantic differential,the respondent is typically asked to rate a brand,store,or some other object in terms of bipolar adjectives,such as cold and warm.

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This is true. A semantic differential is a type of rating scale that uses bipolar adjectives to measure the attitude towards a brand, store, or other object on a continuum. The respondent is typically asked to rate the object on a scale between two opposing adjectives, such as cold/warm, happy/sad, or cheap/expensive.

When Using a Semantic Differential,the Respondent Is Typically Asked to Rate