Which of the following describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other?
A) a comparative scale
B) a continuous rating scale
C) an itemized rating scale
D) a Likert scale
E) extreme scaling

Question

Quizplus · Accepted Answer

This is a continuous rating scale where respondents rate the objects by placing a mark on a line that runs from one extreme to another of the criterion variable. Option A describes a comparative scale where two or more objects are compared at a time. Option C describes an itemized rating scale where respondents choose an option from a list. Option D describes a Likert scale where respondents indicate their level of agreement or disagreement with a statement. Option E describes extreme scaling where respondents are asked to choose the most extreme option on a list.

Which of the Following Describes a Measurement Scale in Which