A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called order bias.

Question

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This statement is true. Order bias refers to the tendency of a respondent to select an option simply because it appears at a certain position in a list or on a page, rather than because of its content or relevance. It can be minimized by randomizing the order of response options or presenting them in a grid format instead of a list.

A Respondent's Tendency to Choose an Alternative Merely Because It