A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.
A) structured bias
B) random bias
C) order bias
D) systematic bias
E) list bias

Question

Quizplus · Accepted Answer

Order bias refers to the tendency of respondents to choose alternatives simply because of their position in a list, rather than because of their actual merit or suitability. This bias can be introduced by the survey designer accidentally, for example by placing a desirable option at the beginning or end of a list. It can also be more intentional, such as in the case of push polling, where biased or leading questions are used to influence respondents to choose a particular option.

A Respondent's Tendency to Choose an Alternative Merely Because It