The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Question

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Snowball sampling relies on referrals and networking to recruit participants, which can be particularly effective when targeting a specific population that may be difficult to access through other methods. As each participant refers others with similar characteristics, the sample size grows and the likelihood of finding individuals with the desired characteristic(s) also increases. However, it is important to note that snowball sampling may also introduce biases and limit the representativeness of the sample.

The Major Advantage of Snowball Sampling Is That It Substantially