The social media sampling frame is unbiased and appropriate for use in marketing research.

Question

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The social media sampling frame is not always unbiased as it only includes individuals who have access to and use social media. This can exclude certain demographics or populations, leading to potential sampling bias. Additionally, the sample may not be representative of the overall population, as social media users may have different behaviors and attitudes compared to non-users. Therefore, caution should be taken when using social media as a sampling frame and other sources should be considered as well to ensure a more diverse and representative sample.

The Social Media Sampling Frame Is Unbiased and Appropriate for Use