The aggregate of all elements,sharing some common set of characteristics,which comprise the universe for the purpose of the marketing research problem,is called the ________.
A) sample
B) inference
C) hypothesis
D) population
E) element aggregate

Question

Quizplus · Accepted Answer

The population refers to the aggregate of all elements (individuals, products, brands, organizations, etc.) under consideration that share some common set of characteristics. It is the entire group of interest for a particular research problem and is the foundation upon which a sample is selected and statistical inference is made.

The Aggregate of All Elements,sharing Some Common Set of Characteristics,which