A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.
A) quota sampling
B) snowball sampling
C) stratified sampling
D) cluster sampling
E) respondent sampling

Question

Quizplus · Accepted Answer

The described sampling technique is called snowball sampling, where initial respondents refer or provide information about potential other respondents. This is a nonprobability sampling technique and is useful when the target population is hard to reach or identify.

A Nonprobability Sampling Technique in Which an Initial Group of Respondents