The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.
A) Arbitron Rating Index
B) American Customer Satisfaction Index
C) Nielsen panel Index
D) American Regulated Index
E) J. D. Power Loyalty Index

Question

Quizplus · Accepted Answer

The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by demographic and socioeconomic characteristics. The other options are either specific to a certain industry or measure different aspects of customer behavior, such as ratings or loyalty.

The ________ Is a National Measure of Satisfaction with Quality