Conditions of conducting fieldwork in international marketing research include which of the following?
A) Minimal training of overseas field workers is all that is required for success.
B) Selecting sampling units is done with stricter adherence to the sampling plan than in the United States.
C) Cheating by field workers is less of a problem.
D) Sending expatriates to collect data overseas is frequently done.
E) Local fieldwork agencies are unavailable in many countries.

Question

Quizplus · Accepted Answer

Local fieldwork agencies are not always available in many countries, making it difficult to conduct fieldwork for international marketing research. Option A is incorrect because overseas field workers require extensive training for success. Option B is incorrect because stricter adherence to the sampling plan is necessary in both the United States and international markets. Option C is incorrect because cheating by field workers is a common problem in international marketing research. Option D is incorrect because sending expatriates is expensive and not a typical practice in international marketing research.

Conditions of Conducting Fieldwork in International Marketing Research Include Which