________ is the last step in the marketing research project.
A) Data collection
B) Questionnaire coding
C) Data analysis
D) Research design
E) Report preparation and presentation

Question

Quizplus · Accepted Answer

Report preparation and presentation is the final step in the marketing research project, where the information collected is analyzed, interpreted and presented in a clear and concise manner for decision-making. It involves the creation of a formal report that includes the research objectives, methodology, findings, conclusions, and recommendations. This report serves as a basis for taking action and implementing strategies based on the insights gained from the research.

________ Is the Last Step in the Marketing Research Project