The arrival of Michael Jordan, Larry Bird, and Magic Johnson in the 1980s increased the popularity of professional basketball.What changes occurred in the market as a result?

Question

Quizplus · Accepted Answer

The arrival of popular stars like Michael Jordan, Larry Bird, and Magic Johnson increased the demand for professional basketball. This likely led to an increase in ticket sales, merchandise sales, and overall revenue for the industry. A and C are unlikely since the supply and demand of professional basketball typically respond to changes in the popularity of the sport. D is also unlikely since the arrival of these stars likely had the opposite effect on demand.

The Arrival of Michael Jordan, Larry Bird, and Magic Johnson