Google's slogan,"Don't be evil," can be best characterized as ________.

Name: Google's slogan,"Don't be evil," can be best characterized as ________.
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Google's slogan "Don't be evil" is a pledge to "do the right thing" in general. It is not mainly intended as a dig at its rival Microsoft or a promise that Google will never seek profits. It is also not a pledge to avoid criminal behavior per se, but rather to act ethically and responsibly towards its users and the wider society.

Google's Slogan,"Don't Be Evil," Can Be Best Characterized as ________