A mission statement sets an organization apart by articulating its ________.

Name: A mission statement sets an organization apart by articulating its ________.
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Question

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A mission statement is intended to communicate an organization's unique selling proposition, or competitive advantage. It should differentiate the organization from its competitors and set it apart in the marketplace. Objectives, core products, and differentiation factors may be included in a mission statement, but they are not the main focus.

A Mission Statement Sets an Organization Apart by Articulating Its