When Dunkin' Donuts introduced premium coffee drinks nationally to compete with Starbucks,which business strategy was the company implementing?
A) differentiation - because it was providing a unique product
B) cost leadership - because its product was less expensive than competitors'
C) niche - because it was catering to a very small segment of the market
D) vertical integration - because it owned the plantations growing premium coffee
Correct Answer:
Verified
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