Martin wrote a screenplay and wants to pitch it to production companies.The Hollywood Creative Directory lists over 400 companies.Martin wants to find the best targets for his script,but he doesn't have time to research that many companies.What will likely affect his decision-making process?
A) the 80/20 rule
B) bounded rationality
C) recognition of assumptions
D) anchoring bias

Question

Quizplus · Accepted Answer

Bounded rationality will likely affect Martin's decision-making process because it refers to the limitations on time, information, and resources that individuals face when making decisions. Given Martin's lack of time to research all 400 companies, he will have to make a decision based on limited information, which is a classic example of bounded rationality in action.

Martin Wrote a Screenplay and Wants to Pitch It to Production