When sociologists focus on a group's cultural traits and heritage they are concerned with:

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Sociologists focus on ethnicity when they study a group's cultural traits and heritage. Ethnicity refers to a shared cultural heritage, such as language, customs, and beliefs, that distinguishes one group from another. It is different from race, which is based on physical characteristics, and is more focused on cultural identity. Marital assimilation and secondary assimilation are not directly related to the study of cultural traits and heritage.

When Sociologists Focus on a Group's Cultural Traits and Heritage