Elise and many other consumers complain to the Federal Trade Commission (FTC)that a Faux Diamonds Company ad is deceptive. The FTC's first step is to

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The FTC's first step is usually to investigate complaints like these to determine whether the allegations are true and whether the company is engaging in deceptive advertising practices. Only after completing an investigation would the FTC consider drafting a formal complaint, issuing a cease-and-desist order, or ordering restitution.

Elise and Many Other Consumers Complain to the Federal Trade