Frozen Confections Corporation makes and sells ice cream under a variety of brand names.Frozen wants to merge with Grocers Products Company,its main competitor.In weighing a challenge to the deal,a court looks at the relevant product market.This most likely includes ice cream and

Question

Frozen Confections Corporation makes and sells ice cream under a variety of brand names.Frozen wants to merge with Grocers Products Company,its main competitor.In weighing a challenge to the deal,a court looks at the relevant product market.This most likely includes ice cream and​

Quizplus · Accepted Answer

The relevant product market in this case would include products that are reasonably interchangeable with ice cream, as this would be the market in which Frozen and Grocers Products compete. It would not be limited to identical products or spin-offs, but would include products that consumers would view as substitutes for ice cream.

Frozen Confections Corporation Makes and Sells Ice Cream Under a Variety