Mineral Inc.,a manufacturer of mineral water,has recently launched its product in the market.It starts a rigorous advertising campaign to highlight the benefits of its product.This is an example of ________.

Question

Mineral Inc.,a manufacturer of mineral water,has recently launched its product in the market.It starts a rigorous advertising campaign to highlight the benefits of its product.This is an example of ________.

Quizplus · Accepted Answer

Primary demand stimulation refers to a marketing strategy aimed at creating demand for an entire product category. Here, Mineral Inc. is highlighting the benefits of mineral water, not just their own brand. This implies that they are looking to increase demand for mineral water as a whole, which is an example of primary demand stimulation.