The old-style power struggles in the advertising industry were mild compared to the 21st-century power struggle going on in the industry now; consumers are tired of ads on every screen,so industry needs to adapt successfully to the new technologies that consumers are willing or even eager to use.
Correct Answer:
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Q1: Retailers that sell in national or global
Q2: The advertising used by social organizations has
Q4: Digital/interactive agencies are those that have expertise
Q5: Trade resellers of consumer products and services
Q6: From Facebook to Twitter to Snapchat,consumers are
Q7: At the local level,small retail shops deal
Q8: Media conglomeration broadly concerns how there used
Q9: A creative boutique's greatest advantage is its
Q10: Advertisers include business organizations,but exclude not-for-profit organizations.
Q11: The task of strategic coordination of media
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