The task of strategic coordination of media and promotional efforts has become simpler because of the proliferation of media options and extensive use of promotional tools beyond advertising.

Question

Quizplus · Accepted Answer

The proliferation of media options and extensive use of promotional tools beyond advertising have actually made the task of strategic coordination more complex and challenging. It requires careful planning and integration of various channels and tools to create a cohesive and effective promotional campaign.

The Task of Strategic Coordination of Media and Promotional Efforts