With media clutter and fragmentation:
A) integrated brand is all the more important.
B) the probability of any one advertisement making a real difference has increased manifold.
C) there are very few media choices available to advertisers.
D) promotion options are no longer attractive to advertisers.
Correct Answer:
Verified
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Q29: _ has emerged as the most significant
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Q32: A _ is a general description for all
Q33: Under the commission system,the rate of commission
Q34: Advertisers are also known as _ by their advertising
Q35: A fee system is much like that
Q36: Advertisers do not like to handle their
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