Scenario 2-1
As one of the world's largest computer and technology developers, Dell, Inc. has never been a stranger to advertising. However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years. In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market. However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price. The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign.
-(Scenario 2-1)Dell plans to strengthen its relationships with the media,industry associations,and its various competitors.In such a scenario,Dell would hire ________ to help strengthen their relationships.

Question

Scenario 2-1
As one of the world's largest computer and technology developers, Dell, Inc. has never been a stranger to advertising. However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years. In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market. However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price. The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign.
-(Scenario 2-1)Dell plans to strengthen its relationships with the media,industry associations,and its various competitors.In such a scenario,Dell would hire ________ to help strengthen their relationships.

Quizplus · Accepted Answer

A public relations firm specializes in managing and building relationships with the media, industry associations, and competitors. This would be the best choice for Dell to strengthen its relationships in the scenario presented. Market research firms focus more on gathering and analyzing data about consumers and the market, while creative boutiques specialize in developing advertising campaigns and brand identities. Database agencies primarily deal with managing and analyzing data.

Scenario 2-1 As One of the World's Largest Computer and Technology Developers