Scenario 2-5
In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago-based consumers various "deals of the day." At the time, Groupon had a unique business model-each day, one "Groupon" would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, years later, the business continues to grow, and the service is being offered in many U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in December of 2010. Continuing the company's rapid rise to success will be a challenging task, because the company will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success.
-(Scenario 2-5)As Groupon's services differ depending on the city in which it is offered,its CEO decides that each variation needs to have a catchy slogan that relates to that particular market.Which of the following types of advertising agencies would likely be the bestchoice to create these slogans?

Question

Quizplus · Accepted Answer

A creative boutique specializes in creating catchy slogans and unique advertising campaigns. They are known for their creativity and ability to tailor their campaigns to specific markets. Therefore, a creative boutique would likely be the best choice to create slogans for Groupon's different services in different cities. A digital/interactive agency specializes in online marketing and may not be the best fit for creating slogans. A media specialist primarily focuses on media placement and purchasing, and a production facilitator specializes in the production and execution of advertising materials.

Scenario 2-5 In 2008, Chicago Native Andrew Mason Launched Groupon, a Website