Scenario 2-6
Pink Inc. has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc. with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc. has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm $50,000 per hour for its services.
-(Scenario 2-6)Pink Inc.has chosen to advertise using key chains and complementary pens with the firm's logos on them.The type of media chosen by Pink Inc.is referred to as ___________.

Question

Scenario 2-6
Pink Inc. has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc. with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc. has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm $50,000 per hour for its services.
-(Scenario 2-6)Pink Inc.has chosen to advertise using key chains and complementary pens with the firm's logos on them.The type of media chosen by Pink Inc.is referred to as ___________.

Quizplus · Accepted Answer

Key chains and complementary pens are examples of support media, which are non-traditional advertising channels used to complement traditional advertising efforts.

Scenario 2-6 Pink Inc. Has Approached Ripple Effects with the Layout of Layout