Why did women become the primary target for advertisers in the 1920s?

Question

Quizplus · Accepted Answer

Women were the primary target for advertisers in the 1920s because they made most of the purchasing decisions for the household. This was a result of the traditional gender roles at the time, where women were seen as responsible for managing the domestic sphere, including buying household goods and groceries. Advertisers recognized the purchasing power of women and targeted them with ads that appealed to their desires and aspirations.

Why Did Women Become the Primary Target for Advertisers in the 1920s