Beginning in 1938,the U.S Congress began to pass real advertising reform,including a law banning "deceptive acts of commerce." This meant that advertisers were now:

Question

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The law banning "deceptive acts of commerce" meant that advertisers were held liable for making false claims, meaning they could no longer make false or misleading statements in their advertisements. While promoting family values and avoiding inappropriate sexual content may have been encouraged, they were not the main focus of the law. The ban on advertising cigarettes and alcohol did not come until later, with the Public Health Cigarette Smoking Act in 1965 and the Alcohol and Tobacco Tax and Trade Bureau in 2003.