Which of the following is true about advertising during the period between 2000 to the present?
A) Traditional advertising gained a stronger foothold than ever before.
B) Interactive media hindered the direct measurement of ad exposure and impact.
C) Consumer-generated content, e-business, and ad blockers became key aspects of the IBP industry.
D) The Internet was able to yield precise measurements of ROI in advertisement.
Correct Answer:
Verified
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