The field of public relations is not restricted by the same types of laws as other business elements of the promotional and marketing mix.

Question

Quizplus · Accepted Answer

Public relations activities are governed by different regulations compared to advertising or direct marketing, which are subject to more specific legal constraints such as truth in advertising laws. PR relies more on earned media rather than paid, and thus, while it must still adhere to general laws regarding defamation, privacy, and intellectual property, it is not regulated under the same specific advertising and marketing laws.

The Field of Public Relations Is Not Restricted by the Same