Scenario 4-2
Purple Inc. has recently been sued for the following reasons. The CEO has stated in a radio broadcast that Purple Inc.'s sunglasses are better than its rivals and that its main competitor's glasses are nothing but cheap plastic. It has also published an article stating that its competitor's glasses are "fake" and "aren't good enough for the customer's dog, let alone a human."
-(Scenario 4-2)Purple Inc.launched an advertisement displaying an image of a model of its competitor's sunglasses.However,it had not received consent from the party to utilize the picture.This is an example of _____.

Question

Scenario 4-2
Purple Inc. has recently been sued for the following reasons. The CEO has stated in a radio broadcast that Purple Inc.'s sunglasses are better than its rivals and that its main competitor's glasses are nothing but cheap plastic. It has also published an article stating that its competitor's glasses are "fake" and "aren't good enough for the customer's dog, let alone a human."
-(Scenario 4-2)Purple Inc.launched an advertisement displaying an image of a model of its competitor's sunglasses.However,it had not received consent from the party to utilize the picture.This is an example of  _____.

Quizplus · Accepted Answer

The act of utilizing someone's image or likeness without their consent is called appropriation, which is a violation of their right to control their own public image. Therefore, the best choice is B. Puffery refers to exaggerated or subjective statements made in advertising, spamming refers to sending unsolicited messages or emails, and libel refers to making false statements that harm someone's reputation.

Scenario 4-2 Purple Inc. Has Recently Been Sued for the Following Reasons