Scenario 4-3
The Lightning Rod is a fishing rod being introduced by Castaway Sports. At a preliminary meeting with its agency, the president of Castaway Sports mentions that the rod can improve casting distance for an average individual by more than 20 percent. The account executive asks if the president has data to support this, and the president says "Yes." The agency proceeds to produce a series of television spots featuring a well-known sports celebrity using the rod and rating it as excellent. The spots run on network television and trumpet the improved casting distance that the rod provides. The slogan of the spots is "Lightning Rod-The Finest Rod Ever Cast." After about a week, a competitor questions whether the rods really offer the improved performance Castaway Sports claims, and decides to file a complaint with the FTC.
-(Scenario 4-3)The competitor who filed a complaint with the FTC also had the option of working with the media self-regulatory organization that evaluates ethical issues,the __________ which has the authority to review concerns over issues of truth,fairness,or good taste and makes recommendations based on its findings.

Question

Scenario 4-3
The Lightning Rod is a fishing rod being introduced by Castaway Sports. At a preliminary meeting with its agency, the president of Castaway Sports mentions that the rod can improve casting distance for an average individual by more than 20 percent. The account executive asks if the president has data to support this, and the president says "Yes." The agency proceeds to produce a series of television spots featuring a well-known sports celebrity using the rod and rating it as excellent. The spots run on network television and trumpet the improved casting distance that the rod provides. The slogan of the spots is "Lightning Rod-The Finest Rod Ever Cast." After about a week, a competitor questions whether the rods really offer the improved performance Castaway Sports claims, and decides to file a complaint with the FTC.
-(Scenario 4-3)The competitor who filed a complaint with the FTC also had the option of working with the media self-regulatory organization that evaluates ethical issues,the __________ which has the authority to review concerns over issues of truth,fairness,or good taste and makes recommendations based on its findings.

Quizplus · Accepted Answer

The NAB's Code Authority is a self-regulatory organization that evaluates ethical issues in advertising, including truth, fairness, and good taste. It has the authority to review concerns over these issues and make recommendations based on its findings.

Scenario 4-3 the Lightning Rod Is a Fishing Rod Being Introduced by Introduced