Scenario 4-4
Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability, and the fact that it displayed the slogan "The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance-$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expenses for national and local advertising.
-(Scenario 4-4)The first time Joe saw the Toyota Camry was in a magazine that displayed the slogan "The best car in the world." This slogan is an example of .

Question

Scenario 4-4
Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability, and the fact that it displayed the slogan "The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance-$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expenses for national and local advertising.
-(Scenario 4-4)The first time Joe saw the Toyota Camry was in a magazine that displayed the slogan "The best car in the world." This slogan is an example of        .

Quizplus · Accepted Answer

The slogan "The best car in the world" is an example of puffery, which is a subjective and exaggerated statement that is not meant to be taken literally. Puffery is not considered a deceptive advertising practice because it is clearly an opinion rather than a statement of fact.

Scenario 4-4 Joe Rowan Walked into Pederson Toyota One Day and Began