Scenario 4-4
Olive's, a fast food restaurant chain known for its quick meals, encountered an instance where a customer had blamed its food for his weight gain. Later in the same year, they launched an advertisement comparing its burgers with a close rival's, which were very similar. This ad was asked to be corrected by the court. However, a second advertisement depicting a supermodel eating its fries and an obese person eating the fries of its competitor's food chain was deemed unethical and was ordered by the court to be removed, although Olive's continued airing the ad.
-(Scenario 4-4)Olive's second advertisement is an example of advertising.subliminal.

Question

Scenario 4-4
Olive's, a fast food restaurant chain known for its quick meals, encountered an instance where a customer had blamed its food for his weight gain. Later in the same year, they launched an advertisement comparing its burgers with a close rival's, which were very similar. This ad was asked to be corrected by the court. However, a second advertisement depicting a supermodel eating its fries and an obese person eating the fries of its competitor's food chain was deemed unethical and was ordered by the court to be removed, although Olive's continued airing the ad.
-(Scenario 4-4)Olive's second advertisement is an example of          advertising.subliminal.

Quizplus · Accepted Answer

Olive's second advertisement directly compares its product to a competitor's, highlighting its own in a favorable light, which is characteristic of comparison advertising.

Scenario 4-4 Olive's, a Fast Food Restaurant Chain Known for Its Quick