Scenario 4-4
Olive's, a fast food restaurant chain known for its quick meals, encountered an instance where a customer had blamed its food for his weight gain. Later in the same year, they launched an advertisement comparing its burgers with a close rival's, which were very similar. This ad was asked to be corrected by the court. However, a second advertisement depicting a supermodel eating its fries and an obese person eating the fries of its competitor's food chain was deemed unethical and was ordered by the court to be removed, although Olive's continued airing the ad.
-(Scenario 4-4) If Olive's had removed the advertisement soon after receiving the court order,this would be an example of _____.
A) a stealth sponsorship
B) a consent order
C) monopoly power
D) puffery
Correct Answer:
Verified
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Q99: Scenario 4-4
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