Scenario 4-6
Rad Productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement for a designer wear firm depicts the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.
-(Scenario 4-6)While some argue that advertising promotes materialism,others argue that it addresses a number of basic human needs.With reference to Maslow's Hierarchy,an advertisement for a high-end clothing company would likely be appealing to which of these needs?

Question

Quizplus · Accepted Answer

Esteem needs are related to the desire for prestige, recognition, and accomplishment. Advertising for a high-end clothing company appeals to consumers' desire to be seen as fashionable and prestigious, thus satisfying their esteem needs.

Scenario 4-6 Rad Productions Has Launched a Series of Advertisements. the First