When consumers believe their brand to be more popular than it actually is,it is called an accessibility bonus.

Name: When consumers believe their brand to be more popular than it actually is,it is called an accessibility bonus.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

An accessibility bonus refers to the phenomenon where consumers believe that a brand is more popular than it actually is, due to its easy accessibility or availability. This can lead to increased brand loyalty and positive word-of-mouth marketing.

When Consumers Believe Their Brand to Be More Popular Than