A young mother consistently buys Chips Ahoy for a special treat.However,every now and then,she buys Keebler Animal Crackers for a change in taste.Which mode of consumer decision making does this demonstrate?

Question

Quizplus · Accepted Answer

The fact that the young mother occasionally buys Keebler Animal Crackers for a change in taste suggests that she is engaging in variety seeking behavior. This mode of consumer decision making involves seeking out different products and experiences in order to break up routine and add some excitement to consumption. It is a common behavior among consumers and often driven by the desire for novelty or exploration.

A Young Mother Consistently Buys Chips Ahoy for a Special