______ refers to when consumers change information in a positive way to favor a particular brand with which they have an emotional connection.

Question

Quizplus · Accepted Answer

Predecisional distortion occurs when consumers alter information in a positive way to favor a particular brand because of an emotional connection with that brand. A need state reflects the situation where consumers have an unfulfilled desire for a particular product or service. Cognitive dissonance refers to a feeling of discomfort or psychological stress that arises when a person holds two or more contradictory beliefs. Stratification is a process of dividing a market into different segments based on demographic or socioeconomic characteristics.

______ Refers to When Consumers Change Information in a Positive