A survey was conducted by Spotless,a dishwashing liquid manufacturer,at a department store.During the survey,the store manager asked customers which dishwashing liquid they utilized,to which most of them immediately replied,"Spotless." When asked why,the customers stated that they felt it was used by everyone and was the most popular.Based on the given scenario,it can be said that Spotless has .

Question

A survey was conducted by Spotless,a dishwashing liquid manufacturer,at a department store.During the survey,the store manager asked customers which dishwashing liquid they utilized,to which most of them immediately replied,"Spotless." When asked why,the customers stated that they felt it was used by everyone and was the most popular.Based on the given scenario,it can be said that Spotless has             .

Quizplus · Accepted Answer

The customers' response indicates that Spotless has an accessibility bonus, meaning that it is widely available and easy to find, which is a competitive advantage in the marketplace. There is no indication of low brand loyalty, high involvement, or a low economy of scale in this scenario.

A Survey Was Conducted by Spotless,a Dishwashing Liquid Manufacturer,at a Department